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Developing Your 2018 Marketing StrategyNov 2nd, 2017

The point of any strategy is to accomplish a set of goals, but some agencies create marketing strategies without ever taking the time to identify their marketing goals

Four Gaps That Your Agents Must Bridge for Modern Insurance Clients.Oct 26th, 2017

The average age of insurance agents as of 2014 was 59, whereas the bulk of the insurance buying power is shared by Gen Xers and Millennials. This ever-widening age gap is creating serious disconnects between agency benefits and consumer expectations.

Your website - Greatest Return Than Any Other InvestmentOct 22nd, 2017

Your agency’s website is more than a placeholder on the internet

What your agents have that insuranceTech doesn't (and how to make the most of both)Sep 15th, 2017

The new wave of insuranceTech can manage virtually every step of a client’s insurance-buying journey - from gathering data to the eventual purchase.

How a better website can streamline your agency's processesAug 17th, 2017

Using your website to streamline your agency's processes.

Building relationships between your insurance agency and your communityAug 3rd, 2017

Opportunities for community engagement abound for independent insurance agencies, and capitalizing on those opportunities can secure your agency’s position as a cornerstone of your local community.

How insurance agencies can become health partners with policyholdersJul 27th, 2017

Become a health partner to your clients.

A recipe for engaging insurance agency blog contentJul 20th, 2017

To blog or not to blog: you’re asking the wrong question

What insurance agents need to know about Multicultural Millennials and the Multiplier EffectJul 13th, 2017

As African-American, Asian-American, and Hispanic Millennials gain a position of dominance in the U.S. market space, they exert an extensive influence on their peers as well as older and younger generations. In other words, when an insurance agency converts one multicultural Millennial, that conversion is multiplied by the Millennial’s extended reach.

How to frame the value of life insurance for younger marketsJun 22nd, 2017

Selling life insurance to millennials.

What are the top 3 reasons policyholders switch insurance agencies?Jun 15th, 2017

Client services has been a consistently recurring complaint among insurance policyholders for years. What are the other two reasons?

Why insurance agencies should be targeting upscale MillennialsJun 4th, 2017

Millennials are growing up. They’re accumulating greater wealth, purchasing more big ticket items, and finding themselves very much in need of insurance. As such, they represent a tremendous opportunity for savvy insurance agents.

Top 5 Tips for Nurturing Your Insurance Agency's LeadsMay 18th, 2017

According to research by Forrester, marketers who nurture leads see an average 20% increase in sales opportunities

5 Steps to Increase Your Insurance Agency ReferralsMay 7th, 2017

The world may be getting more high tech every day, but consumers are still old-fashioned when it comes to referring their favorite businesses and agencies.

Landing pages: the launchpad of your marketing campaignApr 13th, 2017

Not every page you land on is a landing page.

Spring Clear Your Marketing DatabaseApr 2nd, 2017

Data: the good, the bad, and the bewildering

Show, don't sell; harnessing the power of storytelling in your marketing campaignsMar 23rd, 2017

Personalize Marketing Across Multiple ChannelsMar 9th, 2017

What connectedness means for consumer expectation

Is Facebook Advertising a Worthwhile Investment for Independent Agents?Feb 19th, 2017

Why your independent insurance agency’s organic Facebook posts aren’t working.

Using Your Client's Common Questions to Build ContentFeb 9th, 2017

According to a 2010 Harvard Business Review survey of 75,000 people, building loyalty among your client base has less to do with delighting them and much more to do with informing them. The HBR research found that “exceeding [clients’] expectations during service interactions makes customers only marginally more loyal than simply meeting their needs.”

The Difference Between Transactional and Relational MarketingFeb 6th, 2017

According to a recent Bain & Co. report, your loyal insurance clients - the ones with whom you’ve built a relationship - will stay with you longer, buy more products, provide more referrals to friends and family, and cost less to serve. In other words, that old saying about it being cheaper to keep a client than to gain a client is true.

5 Marketing Trends Agents Should Pay Attention to in 2017Jan 17th, 2017

With 2016 in the past, it’s time to begin analyzing the trends that will shape 2017. Here are some of the trends that we’re seeing and how you can make the best use of them.

How Independent Insurance Agencies Can Stay Relevant to Gen Xers and MillennialsJan 12th, 2017

In their highly informative report “Insurers on the Brink: Disrupt or Be Disrupted,” Deloitte Center for Financial Services touches on a common theme in the modern insurance industry: trust. While many older consumers still trust the insurance industry’s authority on matters of risk management, their children and grandchildren are not so confident.

Don't let your rates define your insurance agencyDec 21st, 2016

An agency can afford to raise rates if it offers these unique values that consumers prize as much as (or more than) price value.

Is your out-of-date website killing your insurance agency's business prospects?Dec 14th, 2016

Use the following components to review and rate your site with an objective party because the very least an agency can do is to sustain a trustworthy online presence.

5 tips for developing effective marketing campaigns in the new yearDec 7th, 2016

Launch into 2017 with a more powerful marketing campaign using these five, easy-to-implement tips.

Is joining an aggregator group the right choice for your independent agency?Nov 30th, 2016

Learn what your independent insurance agency stands to gain through membership in an aggregator group.

Avoid the generalist's dilemma: find your agency's nicheNov 24th, 2016

Independent insurance agencies can broaden their influence by narrowing their markets.

3 easy-to-use tools that make quick work of your social media marketingNov 16th, 2016

Use these three simple and innovation social media marketing tools to reach new prospects and connect with the clients you already have.

How independent insurance agencies can beat online insurance aggregators at their own sales pitchNov 9th, 2016

Independent insurance agencies are more convenient, create more opportunity for savings, and save clients valuable time when compared with aggregators.

5 ways to show your agency's clients you appreciate themNov 2nd, 2016

Showing your clients you appreciate them is the first and most important step in keeping your relationships healthy and resilient.

How independent insurance agents can appeal to small business ownersOct 26th, 2016

Independent insurance agents and small business owners have a lot in common, and smart agents will use that to their advantage - growing their client lists while giving entrepreneurs much-needed support.

How to convince modern insurance buyers that human agents are still desirableOct 19th, 2016

Independent insurance agencies are a better option than direct writers when clients want to connect with a real human during trying times.

Helping clients through difficult timesOct 12th, 2016

How can compassionate insurance agents offer support to clients through challenging times?

Does your agency have a plan for dealing with negative social media comments?Oct 5th, 2016

Your agency should have a social media risk management plan in place before the first internet troll takes up residence on your social media profile.

Three counterintuitive insurance marketing tactics that persuade prospectsSep 14th, 2016

Tempt your modern insurance prospects with these time-tested marketing strategies.

Overcome the old stereotypes that hold insurance agents backSep 7th, 2016

Even the best independent agents have to work hard to prove old stereotypes wrong. So what can you do to convince potential clients that you’re here to help, not victimize them?

Are your agents up to date on social media skills?Aug 31st, 2016

Clearly, social media is a fertile field of opportunity for marketing your agency and keeping clients engaged. Using it wisely and properly, however, is crucial.

Aligning marketing strategies with specific business goalsAug 24th, 2016

If your marketing strategy is going to get your agency to the place where you want it to end up, you first have to know precisely where that place is.

What to include in drip and transactional email marketing campaignsAug 17th, 2016

It’s never been easier for small, independent insurance agencies to compete with large agencies for buyers’ inboxes, but what should you include in those powerful drip and transactional emails?

Take advantage of these 5 market research tools todayAug 10th, 2016

With more powerful market research technology available each year, it’s never been easier to put an end to guesswork and really get to know your market up close and personal.

Employee bios that show the human face of your insurance agencyAug 3rd, 2016

Use these guidelines to craft agent bios that will remind your prospects that you’re not just experts, you’re real people who will be providing quality, human interaction.

5 psychological hacks to sell more insuranceJul 27th, 2016

Make the most out of your insurance agency’s website, emails, and social posts by applying these psychological hacks to your content.

Should your agency invest in pay-per-click advertising?Jul 20th, 2016

While it’s not smart to make PPC your agency’s whole marketing ball-of-wax, including it as one of your strategies may be a good idea. Here’s why.

Creating downloadable lead magnets to grow your email listJul 13th, 2016

Capture your prospects' hearts (and their emails) with these easy downloadable lead magnet ideas.

How women are changing insurance marketing tacticsJul 6th, 2016

With more and more women upping their earning power and becoming entrepreneurs and/or household decision-makers, it’s past time for the insurance industry to pay attention to this increasingly powerful target market.

Creating smart goals for your insurance marketing campaignJun 27th, 2016

Create SMART goals for your agency’s marketing campaign in order to define, achieve, and measure desired results.

How online reviews can bolster your independent insurance agencyJun 22nd, 2016

The prevailing opinion of others plays a powerful role in your independent insurance agency’s success. And these days, that opinion is constantly being bandied about via online reviews.

Making insurance research simple for prospectsJun 15th, 2016

You've got a powerful insurance product and expert support at a competitive rate. Don't be afraid to help prospects compare what you offer to your competitors' offerings. Here's how.

Get a "yes" from buyers with these techniquesJun 8th, 2016

If you're trying to get a yes from insurance buyers, try these tested techniques for winning them over.

Harness the power of the Buy Local movementJun 1st, 2016

Show prospective clients that their reasons for buying local products are also the perfect reasons to embrace local independent agencies for their insurance needs.

How to strengthen relationships with your referral partnersMay 25th, 2016

Referrals from clients and complementary service providers can make or break an independent insurance agency. Here's how to strengthen those relationships for better referrals.

Does specialization improve independent agency profits?May 18th, 2016

Specialization allows an independent insurance agency to distinguish itself from competitors, to “own” a particular niche by offering in-depth, unmatched expertise in a particular area.

How young agents can help independent agencies stay relevantMay 11th, 2016

Young agents can teach independent insurance agencies quite a bit about how to stay relevant in the new era.

Why direct buyers return to independent insurance agenciesMay 4th, 2016

A 2013 study showed that more than 60 percent of previous direct buyers were already headed back into the comforting arms of independent agencies. Here's what many of them have to say about why.

The unique value of independent insurance agenciesApr 27th, 2016

Despite regular predictions of independent insurance agents' demise, the industry continues to thrive. Here's why.

The sale is only the beginning of your client relationshipApr 20th, 2016

Today’s sale was only the beginning of what could be a beautiful client relationship. These tips will help you make sure it’s a lasting one.

Developing policies to guide your agency's social media effortsApr 13th, 2016

Establish a clear set of rules about what is and isn’t okay on your agency’s social media channels to strengthen your brand and protect you from social media faux pas.

How to gain referral partners using your ageny's social mediaApr 6th, 2016

Get your insurance agency into the social media mix to gain and maintain referral partners.

Standardizing communications to keep your agency's message clearMar 30th, 2016

Standardizing communication is vital to ensuring that your message is consistent, clear, powerful, and in keeping with your independent insurance agency's identity.

Retaining customers through greater professional servicesMar 23rd, 2016

The times are changing, and the success of your agency's professional services hinges upon your changing too.

Recruit younger agents using these techniquesMar 16th, 2016

Change the perception that insurance is a boring industry and start infusing your agency with new talent to secure the future for your business and for your clients.

Are your independent agents serving or selling?Mar 9th, 2016

The best independent insurance agencies are those that make professional service their paramount goal rather than their financial bottom line.

How independent agencies can create a more professional online presenceMar 2nd, 2016

Learn how building a more professional online presence as allowed some independent insurance agencies to overcome gloom and doom predictions spurred by growing online competition.

Using podcasts to educate your insurance prospectsFeb 24th, 2016

Recording a podcast can be a perfect way for you to answer customer questions, explain complex insurance concepts and confusing processes and elicit testimonials from satisfied customers.

Identifying keywords to unlock your SEO potentialFeb 17th, 2016

Keywords are the foundation of search engine optimization; after all, consumers rely on specific key words and phrases to find products and services. Finding the right words to use, then, is the first step towards a site that is easy to find.

Addressing common complaints in uncommon waysFeb 10th, 2016

By acknowledging some of the more general complaints leveled against the insurance industry, independent agencies can differentiate themselves from larger, corporate agencies.

The insurance agent's essential guide to market identificationFeb 3rd, 2016

A thorough market analysis provides independent insurance agencies with more than a target market; it also identifies factors crucial for the agencies' future growth.

How insurance agencies can appeal to the millennial marketJan 27th, 2016

Studies show that millennials are the most underinsured generation of our time. As an agent, can you throw your hands up and walk away from such a seemingly insurance-resistant market?

Encourage agents to grow professionally this yearJan 20th, 2016

To compete in a crowded insurance market, your team needs to keep learning, keep growing professionally, and keep earning designations that go above and beyond the basics.

Grow insurance prospects through online workshopsJan 13th, 2016

Workshop marketing can be a highly effective tool for connecting with potential clients and growing your independent insurance agency.

Complete checklist for your agency's monthly marketing planJan 6th, 2016

Develop a monthly marketing plan that leaves your insurance agents time to serve existing clients using this eight point strategy.

What you should include in your agency's monthly newsletterDec 30th, 2015

Add these eight ideas to your newsletter repertoire and delight your monthly readers.

Developing testimonials that will sell insurance for youDec 23rd, 2015

Posting a few positive comments on your company website is definitely a great place to start, but there’s much more to be considered in leveraging the undeniable power of the testimonial to improve your business.

What your top performing agents can teach you about marketingDec 16th, 2015

Look no further than your own team of great agents to discover what should lie at the heart of all your marketing efforts.

Creating content that sells insuranceDec 9th, 2015

Boost your insurance sales by using compelling content geared toward your target audience. Here's how it's done.

Assess your marketing strategy for the new year!Dec 2nd, 2015

Before you start planning for the new year, take time to assess the marketing strategies that you had in place this year.

Why Insurance Business America's readers named AgenciesOnline "the best of the best"Nov 29th, 2015

Insurance Business America readers named AgenciesOnline the best of the best when it comes to marketing for independent insurance agencies. Find out why.

Using social media to research your insurance marketNov 26th, 2015

Take advantage of the free tools offered by Twitter and Facebook to enhance the effectiveness of your social media presence.

Curating social media content that engages your audienceNov 18th, 2015

Learn a simple but powerful technique for determining the effectiveness of your insurance agency's curated content.

How local insurance agents can win back technophilesNov 11th, 2015

It’s time that business owners, including local insurance agents, embrace the technology genie rather than futilely willing it back into the bottle. Here's how.

The 5 social media posts your insurance agency needsNov 4th, 2015

Learn the ingredients that will make your insurance agency's social media posts truly irresistible.

Build trust to gain customer loyaltyOct 28th, 2015

According to Ernest and Young’s 2014 annual report on consumer trust in insurance, the insurance industry was considered less trustworthy than the banking industry. Communication can change that.

Vary your marketing strategy to reach more prospectsOct 21st, 2015

As the nation's population diversifies, so must the marketing strategies employed by insurance agencies. Here are a few ways to expand your market.

Creating powerful calls to action for your insurance agencyOct 7th, 2015

Learn how to create a powerful call-to-action, or CTA, that prompts prospects to take action today.

3 easy steps towards a more accessible insurance websiteSep 30th, 2015

It’s easier than ever to develop a website that caters to your entire audience, including the very large portion who struggle daily with audio, visual, physical, and learning impairments. Learn how in this blog post.

Does your agency have an "everything we sell" sheet?Sep 23rd, 2015

One of the most effective tools that you can have at the ready when marketing your products is an “everything we sell” sheet. Learn more about this easy-to-create tool today.

Increase your market by narrowing your focusSep 2nd, 2015

Increase your independent insurance agency's returns by narrowing your marketing focus.

What is drip marketing and how can insurance agencies use it?Aug 26th, 2015

Learn how to stay at the forefront of your prospects’ minds, nurture leads, and provide timely information automatically through drip marketing.

The secret to digital mastery is digital humilityAug 20th, 2015

Learn how insurance agencies use technology to connect with prospects at the human level.

3 marketing strategies that are losing groundAug 12th, 2015

Technology's fast pace means that modern marketers must stay three steps ahead of trends, staying aware of the changing landscape and adapting to it. Find out how.

What does a quality insurance website look like?Aug 5th, 2015

The most critical step towards insuring your agency against digital failure is to embrace the digital age and all of its technology, and a website should be your first priority.

Developing a value proposition that's truly uniqueJul 29th, 2015

Learn how to create a truly unique value proposition that identifies your insurance agency's most valuable benefits.

5 best insurance blogs to followJul 15th, 2015

Visit these five insightful blogs to get a little inspiration on making insurance informative and even entertaining.

Traditional marketing is dying. Content is your life insurance.Jul 5th, 2015

Modern consumers no longer respond to traditional marketing. Embrace content and other inbound marketing to bring them to you.

Using seasonal concerns to generate relevant contentJun 28th, 2015

Get started creating seasonal content for your insurance agency website today!

5 things your clients want to know about insuranceJun 21st, 2015

Learn how to meet the demands of modern insurance prospects right there on your agency website.

Recycle your insurance agency's pre-existing contentJun 7th, 2015

By refreshing pre-existing content, your insurance agency can expand its content strategy, reach new audiences, and improve SEO.

Connect insurance agents with clients through social mediaMay 31st, 2015

Social media provides a means for you insurance agents to connect with existing and prospective clients in a more personal way.

3 keys to growing your insurance agencyMay 24th, 2015

Effective insurance agencies are able to adapt to the ever-evolving market and thrive. Here's how they do it.

Let your insurance agency's clients shape your messageMay 17th, 2015

Taking time to hear what your clients are telling you about their goals, worries, and questions benefits your insurance agency's marketing strategy.

How outsourcing marketing benefits insurance agenciesMay 10th, 2015

Outsourcing marketing-related tasks allows insurance agents to focus on their own wheelhouse while capitalizing on the professional expertise of marketing experts.

Making contact easier for your clientsMay 3rd, 2015

Modern technology provides a variety of tools that make contact with clients easier than ever before. Are you making the most of them?

Turning insurance agents into marketing assetsApr 26th, 2015

Your employees are your insurance agency's greatest assets. Are you making the most of their expertise and enthusiasm in your marketing campaign?

Providing educational opportunities for insurance agents Apr 19th, 2015

Like all professionals, insurance agents benefit from well-constructed professional development, becoming more enthusiastic and more productive.

How marketing benefits insurance agentsApr 12th, 2015

While the career paths of insurance agents and marketers may differ in many ways, we have much in common, and in collaboration, marketers can help to smooth over the challenges faced by producers.

The benefits of a dedicated marketing teamApr 5th, 2015

Partnering with a dedicated marketing team leads to increased sales, personalized service, and streamlined productivity, all while keeping insurance agents focus on the thing they do best: keeping clients protected.

How multimedia improves your insurance agency's marketing reachMar 29th, 2015

There’s no question that original, engaging, multimedia content has a powerful impact on engagement with prospective and existing clients as well as on a brand’s online image. Here's how.

Does multimedia matter to my independent insurance agency?Mar 22nd, 2015

Take a look at these statistics to see why videos, images, and interactivity need to be a part of your independent insurance agency’s marketing strategy.

How email marketing builds relationships with clients Mar 15th, 2015

A recent study by the global management consulting firm McKinsey Company revealed that email is almost 40 times better at bringing in new clients than Facebook and Twitter. One reason? More people use email on a daily basis.

Finding your insurance agency's voice and sharing its messageMar 1st, 2015

Knowing what your insurance agency does best is the first step towards creating an authentic, powerful marketing message. We've got some ideas to help you get started.

What to give in order to get more clients for your small insurance agencyFeb 22nd, 2015

A well-designed company website gives smaller insurance agencies a means to provide clients with enticements more valuable than company calendars, mugs, or t-shirts, the costly “free stuff” that larger firms have used in the past to woo clients. On your website, you have an opportunity to provide insight, information, and collaboration that will bring new clientele to you even on a modest marketing budget.

Creating differentiated marketing strategies based on client personasFeb 15th, 2015

Client personas provide a means by which small insurance agencies can differentiate their marketing strategies. We've provided two models here.

Create effective buyer personas for your insurance agencyFeb 8th, 2015

A buyer persona is a carefully constructed portrait of each of your significant market segments. It personifies a market segment to give you a more accurate picture of your existing and prospective clients.

How buyer personas focus an insurance agency's marketing strategiesFeb 1st, 2015

Creating a buyer persona will help you develop a fuller understanding of your clients’ needs and their pain points. Using that information, you’ll find tailoring services and products to suit your clients to be a much simpler task.

Building An Annual Sales PlanJan 26th, 2015

Rainmaker Advisory has shared with us a White paper on Building An Annual Sales Plan that will help you in focusing on creating an annual sales plan for your agency.

Freshen up your insurance agency's online presenceJan 25th, 2015

When you’re in a romantic relationship, that’s about the time things go stale. It may surprise you to learn that the same thing happens with your business website! If you forget about your website, it’s entirely possible that your website is becoming forgettable. Just like your romantic relationships, your relationship with your website sometimes needs a little TLC.

Developing a social media platform for your independent insurance agencyJan 18th, 2015

A market is more than a faceless crowd. It’s composed of thousands, even millions, of individuals all seeking a little personal attention and gratification. While it’s clearly impossible to reach out to each potential client individually, social media makes it possible for small insurance agencies to connect with many individuals personally, gaining their trust and confidence so that they become satisfied, long-term clients.

Diversify your insurance agency's content!Jan 11th, 2015

Engaging your existing and prospective clients year round has never been easier, and we've got some tips to help you get started today!

5 marketing resolutions for independent insurance agenciesJan 4th, 2015

A new year provides a perfect opportunity for small insurance agencies to refresh their marketing strategies. Committing to these five resolutions will give your agency a fresh new face to show to the world.

AgenciesOnline Sponsoring Webinar with Emily Huling, February 12, 2014Jan 22nd, 2014

First webinar to feature Emily Huling from Selling Strategies, Inc.-Clients are Forever-5 Carats that Dazzle and Retain Buyers

Cold WeatherJan 20th, 2014

You're Opportunity to Provide Safety Tips to Your Visitors and Clients

Start the New Year with a Strategic PlanJan 16th, 2014

Take the time to plan 2014!

How to strengthen relationships with your referral partnersMay 25th, 2006

Referrals from clients and complementary service providers are critical to an independent insurance agency's success. So how can you be a better partner in this important relationship?